Localization

Why is the Testing Phase so Important?

By Alicia Gonzalez

30 October, 2014

Testing phase
We should better start this post by explaining why companies usually skip the testing phase. To put it simple, our first reply would be simply to save money. However, after talking to clients we have noticed that it is usually due to ignorance of the testing...

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Market Entry Strategies and Localization

By Alicia Gonzalez

27 March, 2014

Marketing
Neither companies nor consumers are limited to do business in their home country. Both for companies that just want to export their products and for those that want to open a branch in a new market, there are many important factors to take into account before...

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