Localization

Brands, language and culture

By Alicia Gonzalez

22 February, 2016

Branding and translation
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand. This is a common error among companies due to lack of knowledge of the language and culture of their target...

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Summary of 2015

By Alicia Gonzalez

8 January, 2016

Summary 2015
If you are reading this blog, Happy New Year! We hope you had a great holiday season and charged your batteries to make the most of 2016. As every January, we like starting the year with a summary of our most interesting articles related to the language...

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Checklists are still useful

By Alicia Gonzalez

30 November, 2015

Checklist
We live in the era of technology, and it certainly helps us do our job more efficiently. But sometimes, simple things are the best tools, and this is why we want to talk to you about checklists. Yes, that list of items you proudly tick off to reaffirm that you...

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