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5 August, 2016
The problem of finding the perfect Latin American Spanish variant is not easy to solve. We may write an entire encyclopedia about the different uses of automotive vocabulary in each Latin American country.
The wide range of linguistic flavors in Latin...
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22 February, 2016
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand.
This is a common error among companies due to lack of knowledge of the language and culture of their target...
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8 January, 2016
If you are reading this blog, Happy New Year! We hope you had a great holiday season and charged your batteries to make the most of 2016.
As every January, we like starting the year with a summary of our most interesting articles related to the language...
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30 November, 2015
We live in the era of technology, and it certainly helps us do our job more efficiently. But sometimes, simple things are the best tools, and this is why we want to talk to you about checklists. Yes, that list of items you proudly tick off to reaffirm that you...
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5 November, 2015
For more than two years now, Jensen Localization has been working with Expedia as their provider of Dutch translations.
Although we maintain daily communication with our clients, there are times where a more relaxed atmosphere allows you to go beyond the...