Jensen Localization

Happy Jubilee, Hendrika!

Happy anniversary 2016
We have reached the mid-year at Jensen Localization, and a very special event attracts attention among birthdays, contract renewals and baby announcements. Hendrika, one of our colleagues in our Dutch branch celebrated her 12.5 anniversary at Jensen...

Read More

Brands, language and culture

By Alicia Gonzalez

22 February, 2016

Branding and translation
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand. This is a common error among companies due to lack of knowledge of the language and culture of their target...

Read More