International marketing

Summary of 2014

By Alicia Gonzalez

23 January, 2015

2014
For new visitors and for those who do not want to check our archives month by month, we are now offering you a selection of articles posted in 2014, so that you can get a quick update. During 2014, our blog has been addressing issues so important to our...

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Market Entry Strategies and Localization

By Alicia Gonzalez

27 March, 2014

Marketing
Neither companies nor consumers are limited to do business in their home country. Both for companies that just want to export their products and for those that want to open a branch in a new market, there are many important factors to take into account before...

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Culture, translation and marketing

By Alicia Gonzalez

6 September, 2012

As you know, localization is the translation and cultural adaptation of a product to a local market. This cultural adaptation goes beyond words and takes place in almost every single product that is localized. In this article we want to give you some examples...

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