International marketing

Brands, language and culture

By Alicia Gonzalez

22 February, 2016

Branding and translation
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand. This is a common error among companies due to lack of knowledge of the language and culture of their target...

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Summary of 2014

By Alicia Gonzalez

23 January, 2015

2014
For new visitors and for those who do not want to check our archives month by month, we are now offering you a selection of articles posted in 2014, so that you can get a quick update. During 2014, our blog has been addressing issues so important to our...

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