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16 December, 2016
It was 07:00 am on a cold autumn morning in Malaga. The plane to Copenhagen was heating the engines for taking off and I, the representative of Jensen Localization, was on board that plane.
After 3.5 hours of bumpy flying with plenty of turbulence, I...
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14 November, 2016
As most of us know, Unity makes strength. This motto was originally used by the Dutch Republic (it means Eendracht maakt macht in Dutch). It is derived from the Latin phrase concordia res parvae crescunt (small things flourish by concord).[1]
Unity is...
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29 August, 2016
So you have decided to open an e-commerce site to reach a wider audience and increase your sales. Your products are great, you managed to get a fantastic agreement with your shipping company, and your clients can get your products just with the click of a...
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21 March, 2016
The Costa del Sol is an appealing place for Scandinavian people and businesses, as we already explained in our article Translation and Business Opportunities between Norway and Spain.
Today we are exploring the synergies between Denmark and Spain, and in...
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22 February, 2016
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand.
This is a common error among companies due to lack of knowledge of the language and culture of their target...