International business

Brands, language and culture

By Alicia Gonzalez

22 February, 2016

Branding and translation
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand. This is a common error among companies due to lack of knowledge of the language and culture of their target...

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Summary of 2015

By Alicia Gonzalez

8 January, 2016

Summary 2015
If you are reading this blog, Happy New Year! We hope you had a great holiday season and charged your batteries to make the most of 2016. As every January, we like starting the year with a summary of our most interesting articles related to the language...

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Time is Money. And Communication too!

By Alicia Gonzalez

6 February, 2014

Time is money
In the localization industry, as in many other industries, time is money. You are losing money every day the release of your product is delayed. But at Jensen Localization we also say that the success of your Project is based on a very simple premise:...

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