Brands, language and culture
By
22 February, 2016
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand.
This is a common error among companies due to lack of knowledge of the language and culture of their target...
For any company, an exhaustive analysis of the costs and ROI of any activity is crucial in their decision making process. Localization is not an exception.
However, companies have a wrong idea of the costs of a localization project. I very often talk with...