Today, 30 September, is an important day for translators and interpreters all over the world. Today, we celebrate International Translation Day.
Why on 30 September? Because it is the feast of St. Jerome, the first translator of the Bible. If you want to...
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand.
This is a common error among companies due to lack of knowledge of the language and culture of their target...
Neither companies nor consumers are limited to do business in their home country. Both for companies that just want to export their products and for those that want to open a branch in a new market, there are many important factors to take into account before...
As you know, localization is the translation and cultural adaptation of a product to a local market. This cultural adaptation goes beyond words and takes place in almost every single product that is localized.
In this article we want to give you some examples...
CHEROKEE, N.C. – What should be the Cherokee words for helicopter and purse? These are some words citizens from the Cherokee Nation and Eastern Band of Cherokee Indians worked on during the annual Language Revitalization Symposium.
The...