Culture

Brands, language and culture

By Alicia Gonzalez

22 February, 2016

Branding and translation
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand. This is a common error among companies due to lack of knowledge of the language and culture of their target...

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Market Entry Strategies and Localization

By Alicia Gonzalez

27 March, 2014

Marketing
Neither companies nor consumers are limited to do business in their home country. Both for companies that just want to export their products and for those that want to open a branch in a new market, there are many important factors to take into account before...

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Culture, translation and marketing

By Alicia Gonzalez

6 September, 2012

As you know, localization is the translation and cultural adaptation of a product to a local market. This cultural adaptation goes beyond words and takes place in almost every single product that is localized. In this article we want to give you some examples...

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