VRWORLD – Augmented, Mixed and Virtual Reality Beyond Gaming

This year Jensen Localization participated in an event related to VR, AR, and MR.

But, what do these acronyms mean?

VR means Virtual Reality. It is a computer-generated scenario that simulates experience through senses and perception.

AR means Augmented Reality. It is a direct or indirect live view of a physical, real-world environment whose elements are “augmented” by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.

MR means Mixed Reality. It is sometimes referred to as Hybrid Reality, is the merging of real and virtual worlds to produce new environments and visualizations where physical and digital objects co-exist and interact in real time.

As in any other industry, the VR, AR and MR tech requires translation and localization services to promote and sell their products around the world.

Jensen Localization has many years of experience providing our clients with tech-related translations.

In this year 3rd edition of VRWORLD, we learned how these 3 realities are reaching a wide range of industries. From Gaming to eLearning, Construction, Automotive, Design and Engineering, Marketing, Tourism, Medical, Sales, and Entertainment. If you would like to know more or obtain the presentations from this event, feel free to contact us!

Virtual Reality will find a place in the world to use the power of mixed-reality. Soon your weekday may start with popping on your headset or smart glasses and your entire workspace appearing in front of you, including your computer screen, notes, emails, messages, to do list and so on.

However, the virtual reality devices cannot be used longer than 30 min due to overheating in some cases and the discomfort for the users. This is one of the reasons why it is still difficult to implement in films and areas that require long-lasting exposition to VR devices. But the developers are working to solve these issues.

At Jensen Localization we are always standing by to work with the developers and manufacturers of VR, MR and AR devices and software, to reach international markets by translating and localizing documentation, user manuals, marketing campaigns, leaflets and much more.

Email us to know how we can help!