Culture, translation and marketing
By
6 September, 2012
As you know, localization is the translation and cultural adaptation of a product to a local market. This cultural adaptation goes beyond words and takes place in almost every single product that is localized.
In this article we want to give you some examples...
Most of us have learnt a foreign language at school and continued learning it during our years at university. We travel abroad and we communicate with the local people in the local language, or at least in a common language (mainly English). We like it, we...