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14 April, 2023
The Dutch were one of the first European nations to trade with Japan, starting in the 1600s. In fact, during Japan's closed period, from the 17th to 19th century, the Dutch were the only European nation allowed to trade with Japan. They had to work from a...
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25 July, 2017
One of the Jensen Localization Project Managers, Isabel Guijarro Bonald, has spent her 2017 holidays in South Africa, Botswana and Zimbabwe. She would like to share with us what she has learned during her trip because she returned in love with her neighbouring...
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22 February, 2016
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand.
This is a common error among companies due to lack of knowledge of the language and culture of their target...
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6 September, 2012
As you know, localization is the translation and cultural adaptation of a product to a local market. This cultural adaptation goes beyond words and takes place in almost every single product that is localized.
In this article we want to give you some examples...