Holidays in South Africa

Parque Nacional de Tsitsikamma
One of the Jensen Localization Project Managers, Isabel Guijarro Bonald, has spent her 2017 holidays in South Africa, Botswana and Zimbabwe. She would like to share with us what she has learned during her trip because she returned in love with her neighbouring...

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Brands, language and culture

By Alicia Gonzalez

22 February, 2016

Branding and translation
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand. This is a common error among companies due to lack of knowledge of the language and culture of their target...

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