Language shortage could push up the price of marketing to overseas

Saturday was European Languages Day and the launch of a week of activities to celebrate the cultural heritage that surrounds the 23 official languages of Europe plus the further 60 indigenous regional or minority languages. But what relevance does this have to the business world outside of Brussels? I find that there is much press exposure around the impact of languages on young children, the education system and the community in general, but very little about the impact on business.