Author: Alicia Gonzalez

Happy Jubilee, Hendrika!

Happy anniversary 2016
We have reached the mid-year at Jensen Localization, and a very special event attracts attention among birthdays, contract renewals and baby announcements. Hendrika, one of our colleagues in our Dutch branch celebrated her 12.5 anniversary at Jensen...

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Translation and Literature

By Alicia Gonzalez

28 April, 2016

Literary translation is not one of our fields, but, being April the month when World Book Day is celebrated and in the year of the 400th anniversary of Cervantes and Shakespeare deaths (even if they did not exactly die on the same day); we had no excuse not to...

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Brands, language and culture

By Alicia Gonzalez

22 February, 2016

Branding and translation
You have probably read a lot about blunders from big brands entering new markets, such as Coca-Cola in China or Ikea's catalogue in Thailand. This is a common error among companies due to lack of knowledge of the language and culture of their target...

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Summary of 2015

By Alicia Gonzalez

8 January, 2016

Summary 2015
If you are reading this blog, Happy New Year! We hope you had a great holiday season and charged your batteries to make the most of 2016. As every January, we like starting the year with a summary of our most interesting articles related to the language...

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