11 September, 2020
Most consumers have shifted to online shopping probably for the convenience it provides. It is only natural that business owners want to leverage on this shift. More and more eCommerce stores have been emerging in the recent Past.
However, making a sale online is not an easy task with big brands such as Amazon, eBay, Alibaba and the like dominating the market. Businesses emerging in the online platform must put in the effort to help their eCommerce stores record growth.
If you are struggling with your eCommerce, here are 10 things you can do to help it grow.
1. Work with experts
From putting up the right content to creating a good website and offering exemplary customer service, growing a successful eCommerce requires a team with skills in eCommerce. To say the least, you will need an eCommerce manager, business analyst, IT manager, software engineer, eCommerce developer among other experts.
If you are just starting out, however, consider outsourcing some of the services. To find the best fit, it is good to utilize the employer of record services, such as Global PEO. That way you are not limited geographically and can hire an expert regardless of where they are in the globe. Such organizations become the employee’s employer of record, relieving you the stress of dealing with their HR needs.
2. Create a competitive brand
Branding your eCommerce will set you apart from competition. Your name, logo, trademark and what you would want your customers to remember you with. Think about what will attract people to buy from your eCommerce. What are you offering that others are not? Is it a lower price or an expedited delivery? Capitalize on this to create a competitive brand.
3. Seek to fulfill customers’ needs
You are probably not making sales with your eCommerce because you are offering the wrong products to your target customers. Before putting any product up for sale, it is important to understand what product your customers are looking for. Understand their pain points and the gap that is in the market. Seek to fulfill that.
4. Optimize your website
The modern customer doesn’t have all the time to spend looking through a disorganized website for a simple icon such as a products list or cart. You need to make your website easy to load and navigate. Have everything organized properly with a clear design, message and images. Make your eCommerce searchable by optimizing for SEO.
5. Simplify the login process
Most customers are likely to abandon a login if they encounter so many questions they need to answer before getting in. Make it easy for the customer by avoiding irrelevant questions. Ask for the bare minimum such as the name, email address and payment information. Consider integrating social media such as Facebook and Twitter for easier logins.
6. Have multiple payment options
Customers prefer having more than one option of payment. Consider the most popular ones such as PayPal and credit cards. Ensure your website is secure to store such sensitive information.
7. Have a clear return policy
Even as the customer is putting things in the cart, they are most likely thinking of what would happen if they had to return the product. Have a clear and practical return policy placed in a visible area on the website. In addition, be sure to follow it to the letter to avoid bad reputation.
8. Make your reviews visible
Encourage your customers to leave a review of their experience on your website. Place the option strategically so that new customers can get to read them. Positive reviews will convince them to buy from you.
Pro tip: don’t hide the bad reviews. It will only open a window for skepticism from the customers.
9. Improve customer satisfaction
Customer support is essential in ensuring customer satisfaction. Ensure that you have indicated a way for the customers to contact you. If you prefer them calling, indicate your time zone and hours that they can call. If it is through email or social media pages, be sure to respond promptly.
In addition, having an FAQ page on your website helps answer some of the questions and reduces a load of messages for you.
10. Email marketing
Build an email list where you can do email campaigns and send useful information to your customers. Remember to be respectful and approach email marketing with a lot of caution. Just remind them of your existence occasionally, and inform them on any offers whenever you have them.
eCommerce is the future of business. If you already have your foot in there, you are one step ahead in the market compared to those who haven’t. There is a lot that you can do for it to thrive, the above tips are just a starting point, but they will go a long way.
International Business, International Marketing, SEO, Technology